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On April 28, 2025, the Shanghai "Bamboo as a Substitute for Plastic" Exhibition and New Quality Productivity Exchange Conference grandly opened at the Transnational Procurement Conference and Exhibition Center on the banks of the Huangpu River. Hosted by the China Economic Forest Association and co-organized by the Jiangxi Bamboo Industry Association, Fujian Bamboo Association, Hunan Bamboo Industry Association, and World Bamboo and Rattan Communication, the event focused on the high-quality development of the bamboo industry under the theme "Reducing Plastic Pollution, Supporting the Dual Carbon Goals." It attracted experts, scholars, corporate representatives, and industry leaders from across the country to discuss green innovation and sustainable development.

Mr. Mei Weijun, Channel Director of Fujian Heqichang Bamboo Industry Co., Ltd., was invited to attend the conference, joining bamboo industry experts and entrepreneurs from around the world to chart a blueprint for the innovative application of bamboo technology.

Channel Director Mei Weijun of Heqichang Bamboo (third from left)

The exhibition focused on key topics such as industrial strategy and innovative ecosystem development, technology application and global market expansion, material innovation and application of bamboo as a substitute for plastic, and equipment innovation and application. It facilitated dialogues between domestic and international experts, scholars, and corporate representatives.

The session on "Technology Application and Global Market Expansion," chaired by Ouyang Shuolong, President of the Hunan Bamboo Industry Association, emphasized the practical application of bamboo technology and exploration of international markets.

Hu Yanjie, Researcher at the Chinese Academy of Forestry, analyzed the current state of global and Chinese bamboo product trade, providing insights and directional references for enterprises.

Mr. Mei Weijun, Channel Director of Fujian Heqichang Bamboo Industry Co., Ltd., delivered a keynote report titled "Practicing Bamboo as a Substitute for Plastic: Analyzing the Global Strategy for Bamboo Particleboard." He highlighted the Blue Bamboo Water-resistant Board series, operated by the company’s wholly-owned subsidiary, Xiamen Hoomax Home Technology Co., Ltd., and its global development achievements. The product, known for its high moisture resistance, mold and bacteria inhibition, and superior stability, has gained popularity among international clients.

Regarding future development, Mr. Mei stated that the company will continue to invest in R&D and innovation, strengthen global supply chain collaboration, and further expand the overseas market share of bamboo-based eco-friendly materials to support global green and low-carbon transformation. He also proposed the establishment of a "Bamboo Building Materials Global Alliance," suggesting that industry players collaborate by sharing testing and certification resources, logistics capabilities, and jointly addressing trade barriers to form a unified industrial force for international market expansion. This proposal received positive responses from attending enterprise representatives.

Xiamen Hoomax Home Technology Co., Ltd., through conceptual leadership, technological innovation, and ecological collaboration, strives to inject green vitality into the global home industry and promote its transition toward green and low-carbon development. With a mission to create beautiful living spaces, the company is dedicated to becoming a global manufacturer and service provider of high-end decorative panels.

The Blue Bamboo Water-resistant Board series represents a practical eco-friendly product under the "Bamboo as a Substitute for Plastic" initiative. It not only inherits Heqichang’s bamboo expertise and enhances the comprehensive utilization of bamboo resources but also serves as an optimal response to the national dual carbon goals.

The 2025 Shanghai "Bamboo as a Substitute for Plastic" Exhibition and New Quality Productivity Exchange Conference has successfully concluded, yet the journey toward green development continues. This event not only showcased innovative breakthroughs in bamboo technology but also ignited new hopes for industrial upgrading and ecological synergy. With bamboo as the medium and new quality productivity as the wings, China is accelerating toward a sustainable future.

Heqichang will continue to implement the national strategy of "Bamboo as a Substitute for Plastic," strengthen technological R&D and industrial collaboration, and accelerate the large-scale application of bamboo-based materials across various sectors. Every bamboo stalk will serve as a green ambassador in achieving the "Dual Carbon" goals, contributing bamboo industry wisdom to building a modern industrial system in harmony with nature.