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Saudi Focus: Heqimei Showcases Innovations at Fujian-Saudi Trade Forum
Release time:2025-05-08 18:50:19 | Views:

From May 5 to 7, 2025, the Saudi Home, Lighting, and Building Materials Exhibition was successfully held at the Riyadh International Convention & Exhibition Center. The event attracted over 300 enterprises from around the world. Xiamen Hoomax Home Technology Co., Ltd. participated with its innovative products and joined the Fujian Provincial Trade Promotion Council delegation in visits to Saudi building materials and real estate enterprises. In-depth discussions were conducted on resource sharing, cooperation platform development, and business matchmaking.

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The exhibition covered multiple categories, including lighting, glass curtain walls, coatings, stone, interior decoration materials, wood, home furnishings, and building materials, offering a spectacular visual and business opportunity for the construction and home industries in Saudi Arabia and the broader Middle East.

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As a representative of innovative Chinese building material enterprises, Hoomax made a remarkable appearance with two core products: Blue Bamboo Water-resistant Board and Finished Veneer Board.

The Blue Bamboo Water-resistant Board stands out as a star product in the panel industry, redefining the application standards for panels in water-prone spaces. It boasts exceptional waterproof performance, with a 24-hour water absorption expansion rate of ≤5%, and mold resistance reaching the international LV.0 standard, ensuring a healthy home environment. Additionally, it offers high stability, excellent deformation resistance, formaldehyde emission ≤0.3mg/L, and an environmental rating of F☆☆☆☆, achieving a perfect combination of waterproofing, mold resistance, eco-friendliness, and strength.

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The Finished Veneer Board also impressed, integrating natural wood veneers with eco-friendly coating technology. Through three-dimensional embossing, it accurately replicates wood grain textures, offering the feel of solid wood along with outstanding durability. Driven by these two core products, the company continues to deepen its expertise in material R&D, providing innovative solutions that balance functionality and aesthetic value for the home industry.

During the exhibition, Hoomax’s innovative products attracted significant attention from professional visitors. Architects, interior decoration companies, and building materials distributors showed strong interest, resulting in multiple on-site cooperation agreements. Many professional buyers, after detailed discussions on product specifications and applications, promptly scheduled follow-up business meetings.

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Mr. Cai Zhiming, Executive Vice General Manager of Hoomax, stated, “As Middle Eastern countries advance their ‘Vision 2030’ initiatives, demand for high-performance, eco-friendly building materials will continue to grow. We will strengthen our innovation and R&D efforts to enhance product performance and technological advantages, setting a new benchmark for Chinese building material companies expanding globally.”

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The successful hosting of the 2025 Saudi Home and Building Materials Exhibition has established a vital bridge for global building material enterprises to enter the Saudi market. With its breakthroughs in material technology, Heqimei is providing high-quality new options for the architectural and decoration industries in the Middle East.

As Hoomax continues to deepen cooperation with partners in the Middle East, these high-performance panels are poised to gain broader market recognition. They will inject new momentum into creating higher-quality living experiences in the region, supporting the local building materials industry in its transformation, upgrading, and journey toward a green and sustainable future.